Career Story

A revenue operating system, built across a career.

Eight chapters across sales, operations, recruiting, product, engineering delivery, CRM architecture, and executive transformation — each one a system shipped, scaled, or rebuilt.

01 / 08Executive

Apr 2022 — Present

Director, Product Management

National Debt Relief

New York, NY

Chapter 01

Strategic Mandate

Owned product and engineering strategy for revenue-critical systems at a $1B+ consumer finance company — supporting $8B+ in enrollment volume across CRM, dynamic bidding, lead routing, contact centers, MarTech, application lifecycle, partner integrations, and conversion infrastructure.

Systems & Platforms Owned

Salesforce CRMDynamic Bidding EngineLead Routing & Dedupe APIMarTech & Conversion TrackingApplication LifecyclePartner IntegrationsTwilio Flex · Five9Enrollment Infrastructure

Major Impact

$2M+

Annual engineering investment directed across distributed product & eng teams.

+200%

Conversion match-rate lift on Google & Meta — supporting ~$4B enrolled debt in 2025.

+25% / −26%

Enrollment lift & CPA reduction in first month of Dynamic Bidding launch (NerdWallet).

−90%

Daily duplicate credit pulls eliminated via Lead API modernization.

−80%

Lead API latency reduction (~2,500ms → 500ms) — unlocking higher-converting flows.

+34%

Consolidation loan volume lift from a single UX optimization — six-figure revenue.

02 / 08Leadership

Oct 2021 — Apr 2022

Senior Product Manager

Capital One

New York, NY

Chapter 02

Strategic Mandate

Executed Commercial Banking MarTech and Salesforce initiatives across Sales, Marketing, Client Experience, Events, and Analytics.

Systems & Platforms Owned

SalesforceMedallia NPS/CSATMarTechEvents PlatformEmail Marketing

Major Impact

Real-time

Medallia NPS/CSAT integrated into Salesforce — live customer experience signals for relationship managers.

3 mo.

CAMP MarTech project app redesigned & adopted as source of truth across Commercial Banking.

03 / 08Leadership

Nov 2018 — Oct 2021

Product Manager

National Debt Relief

New York, NY

Chapter 03

Strategic Mandate

Led product delivery across Salesforce CRM, website, client experience, ML implementation, document automation, contact center modernization, and operational systems.

Systems & Platforms Owned

Salesforce CRMML Lead ScoringTwilio Flex MigrationDocument AutomationClient PortalFull-Service Sales App

Major Impact

+$6M / mo

Enrollment volume from client enrollment redesign.

+3% conv.

Conversion lift with $1M+ in annual operating cost reduction.

+40%

SDR conversion lift (5%→7%) via ML lead-prioritization models.

250K+

Clients and 2,500+ internal users supported across CRM and contact center.

04 / 08Leadership

Sep 2017 — Nov 2018

Recruiting Manager

National Debt Relief

New York, NY

Chapter 04

Strategic Mandate

Led recruiting strategy and operations across NY, NV, CA, and the Philippines during the company's high-growth scaling phase.

Systems & Platforms Owned

Recruiting OperationsPre-Employment TestingMulti-Region HiringWorkforce Analytics

Major Impact

750 → 1,500

Headcount scaled across four regions during hyper-growth.

−30%+

Time-to-hire reduction; cost-per-hire reductions exceeding 450% in some channels.

$1.5M

Annual recruiting budget and ~20-person team managed.

05 / 08Foundational

Nov 2016 — Aug 2017

Sales Manager

National Debt Relief

New York, NY

Chapter 05

Strategic Mandate

Managed performance infrastructure for a 50-agent sales organization producing $50M–$75M in monthly enrollment volume.

Systems & Platforms Owned

Sales Performance ModelsKPI InfrastructureWorkforce Analytics

Major Impact

$50–75M / mo

Enrollment volume across a 50-agent sales organization.

8 KPIs

Performance models built across revenue, conversion, compliance, talk time, approval, and clear rates.

06 / 08Foundational

Dec 2014 — Oct 2016

Sales Team Lead

National Debt Relief

New York, NY

Chapter 06

Strategic Mandate

Led an 8-person sales team generating $5M–$10M in monthly enrollment volume through structured coaching and performance systems.

Systems & Platforms Owned

Coaching FrameworksKPI TrackingForecasting Tools

Major Impact

$5–10M / mo

Monthly enrollment volume from an 8-person team.

07 / 08Foundational

Nov 2013 — Nov 2014

Sales Consultant — IAPDA Certified

National Debt Relief

New York, NY

Chapter 07

Strategic Mandate

Top-of-funnel revenue producer — converting prospects into enrolled clients as an individual contributor.

Systems & Platforms Owned

Consultative SalesIAPDA Certification

Major Impact

$25M+

Personal enrollment volume; 1,000+ clients converted.

Top 2%

Enrollment volume; Top 5% across core KPIs company-wide.

08 / 08Foundational

Jun 2011 — Oct 2013

Operations Associate

Mega M LLC

New York, NY

Chapter 08

Strategic Mandate

Supported operations for a First Data ISO managing 2,500+ merchant accounts and $250M+ in annual payment volume.

Systems & Platforms Owned

Merchant OperationsReconciliation ToolingPayments Ops

Major Impact

$250M+

Annual payment volume across 2,500+ merchant accounts.

6-figure

Payment variances uncovered through custom reconciliation tooling.

Education

CUNY — John Jay College

Bachelor of Arts, Forensic Psychology

Graduated with Honors

CUNY — Baruch College

Additional Coursework

Business Law, Accounting, Management Systems

Leadership Philosophy

How I lead.

Principle 01

Clarity over noise

Define decision rights, the metric that matters, and the next move. Then ship — calmly and on cadence.

Principle 02

Systems over heroics

Durable infrastructure beats firefighting. The best teams I've led rarely look heroic; their systems do the work.

Principle 03

Durable execution over short-term fixes

Roadmaps are judged in years, not sprints. I build for the version of the business that exists 18 months from now.